Friday, November 30, 2007

SAWALI E-newsletter Volume 2 Issue 4


For a complete free PDF copy, e-mail at sawalinews.yahoo.com.ph

Strong Peso, weak call

(Note: I could not get the name behind this article. But upon reading, I immediately sensed the need to include this. One of the important issues for OFWs this year is the continuous appreciation of peso against the dollar with non-expected consequences of increased prices of commodities and lack of job or business opportunities in the country.
The article offers insights and directly points to the real culprit to the mess that we are in. Personally, I find it an awakening to the reality that this attitude of non-confidence in our own country and the preference of most Pinoys to work abroad are starting to set their drawbacks against our economy. Once again, we are challenged to do our share in shaping the future of our country. Spend those dollars wisely, be real heroes, create business in the Philippines. - Ed)



There are two pragmatic schools of thought on the strengthening of the peso against the dollar: 1) the dollar has been sliding down steadily in the international market and 2) the Philippine treasury is enjoying a cache of dollar reserves.

The international phenomenon is a domino effect of US’ internal economic policies, and there is not much that we can do about it.

A strong currency should generally indicate a thriving economy. The expected ripple effect should reflect growth in investments, vibrant export trade and generation of new jobs at the very least.

But the imbalance in the equation, tipping the scale heavily in favor of the dollar reserves, results to artificial growth of the economy that leads to overvaluation of the currency.

The United Nations Conference on Trade and Development (UNCTAD) released its report on global trends in investment flows, saying that the Philippines is not attracting investments, specifically foreign direct investments (FDIs), compared with its neighbors despite its huge potentials.

Many of investment pledges never materialized after Board of Investments (BOI) and Philippine Economic Zone Authority (PEZA) gave the investors fiscal perks, including tax holidays and duty-free importation of machines, among many others.

Despite the exuberant numbers from both, the country’s figures on capital formation hardly improved in the last several years. Imports, likewise, have not been rising, an indication that business managers and factory owners are not investing in new machines. Nor are they upgrading their office equipment or buying new ones.

That’s the same reason why we have an overvalued peso that is hurting the country’s bread and butter: the exporters and OFWs.

The problem lies with the business sector. Factories and importers are not using much of those dollars due to “political uncertainties.” Thus, the accumulation of those dollars within the borders is causing the peso’s overvaluation. Adding to the equation is OFW’s remittances in increasing amounts.

In fairness, FDI figures, released by the Bangko Sentral ng Pilipinas, have also been posting encouraging trends.

But it’s likely that those figures simply reflect intercompany transfers that do not translate to the building of factories.

Proof: the job pictures have not been improving despite the tremendous hype about a 7%+ growth rate in the last two quarters. Statistically, a number of Filipinos accepting job offers abroad continues to surge.

Why? It’s because of “lack of investor confidence.” Despite some good economic statistics, investors are holding back.

Many economists advocate a ‘free float’ (letting the international market determine the value of a country’s currency), but such a policy often leads to rapid and radical fluctuations in the currency.

Considering that many business transactions are negotiated with contracts, an unpredictable peso deters investors from coming to us.
After all, who wants to invest in a country when that investment could become worthless overnight?

On one hand, a campaign to boycott the banks with remittances on a certain number of days has its drawbacks and is doomed to fail.

The measure could do more harm to OFWs than serve its noble purpose. Certainly, OFW’s could not hold their dollars for the longest period of time, lest to the suffering of their own families back home.

Logically, a sudden avalanche of dollars going into the Philippine coffers will result to further strengthening of the peso and push the dollar exchange further down.

So while we cannot stop the migration of Filipinos abroad, there are creative and useful ways to mitigate if not totally alter for the better the effect of this dollar accumulation.
All we have to do is believe once again, come up with a well-thought plan, and start realizing that nobody will help our own country but us.(S)

Editorial: Some thoughts this Christmas

Christmas is coming. While this should be a cause for excitement and anticipation of good family times, there’s something less pleasurable on our minds at this time of year.

Today more than ever, we feel, and sometimes get sick at the thought, that the holiday season gets even more expensive.

And for most of us Pinoys abroad whose money is already tight in the light of appreciation (but with less purchasing power) of peso, we worry about how our finances will cope.

For all of its pomp and occasion, Christmas can come at a heavy price to bear. Due to immense marketing and advertising during the season, the true meaning of Christmas is often lost.

I am not to talk about the true meaning of Christmas. We all have different reasons and outlook of the holiday season. But what is undeniable is that people nowadays equate the holidays as a time of gift giving and receiving.

While this is not a bad thing, it is this materialistic point of view which usually leaves us painstakingly trying to make both ends meet, month after month, year after year.

But rather than be won over by commercial frenzies of the event or sulk at loneliness of being away from home this season, arming oneself with financial literacy will probably give us different perspectives on how we shall control our finances.

For the last two weeks I buried myself reading the book “Why We Want You To Be Rich”. It is a collaboration of two best-selling authors in the field of Financial Management, multi-billionaire Donald Trump and author of Rich Dad Poor Dad book series Robert Kiyosaki. It summarizes their fears about the seemingly brewing collapse of the middle class of America. Accordingly, the key to be free from this debilitating situation lies in financial education which is lacking in the present system.

I see our country, being predominantly patterned after American systems, to be heading in the same direction. Our thinking that the government should provide for us has already started to fireback leaving us inept and incapable to stand on our own.

In succeeding months, it is my wild guess that Filipino dailies, e-zines, and blogs will start featuring stories of how money is never really a problem.

Ms. Habito in her Oct 27 Inquirer column has already started with “pump-priming” efforts of the government. It is a scheme of unleashing cash to stimulate economic activity in the hope of building and promoting more trades and investment.

Furthermore, business sections do not fail to report on the staggering amount of OFW remittances.

We’ve got lots of money, so to speak.

It is our own fear and inaction to conduct business in the country that is the real culprit behind the collapse of our economy (see page 1). Our inability to look beyond our purses in putting our hard-earned money for good use, and loss of confidence in the system are the principal factors that slowly kill our dreams to ensure the future of our nation.
This Christmas, let us all light up our trees and wish for a more watchful eyes that we may rather see opportunity than resources. Let us wish for courage that we find freedom to pursue our dream; self-respect that we may realize that we deserve even better; and love that makes life more meaningful.
Merry Christmas!

Jatropha: Viable Source of Biofuel

Its seeds contain oil that can be blended with coventional gasoline or diesel to make ‘biodiesel’, an eco-friendly alternative to fossil fuels. In its pure state, the oil can be used for cooking, lighting or generating electricity. And the range of by-products includes ‘glycerin’ - used in cosmetics - and ‘seed cake’, which is re-processed and used as an organic fertilizer. Moreover, its waste can be turned into charcoal briquettes.



Jatropha, locally known as tuba-tuba, is considered to be the “green gold”, a cash crop that can boost rural incomes in poor countries while helping adress issues ranging from climate change to soil erosion..


As per study, Jatropha trees can produce seeds for more than 30 years. Each tree produces between five to fiteen kilograms of seeds, three times a year.
Nowadays the most talked about development in the biodiesel industry is the breakthrough on jatropha curcas as potential source of biodiesel.


Jatropha biodiesel was produced for the first time in the United Kingdom by D1 Oils using its D1 20 refinery.

The biodiesel produced from the process meets the European EN14214 and the American ASTM D6571 standards.

Moreover, analysis of jatropha crude oil shows that is is comparable to bunker fuel.
Because of these breakthroughs, D1 Oils, a UK biodiesel producer, continues its worldwide research-production expanding interest in the Philippines.

Biogreen Energy, a Malaysian firm, is preparing to sign an agreement with Philippine National Oil Company - Alternative Fuels Corp (PNOC-AFC) on the establishment of jatropha nursery and plantation in two different locations in the country.

While details are still on the process, discussion would include the land, seeding supply, crude oil processing for both local and export consumption, and biodiesel pricing.

Under the MOU, Biogreen should be able to produce about 30 million seedlings within two years in each of the two locations that would be agreed upon by the two parties. This should be enought to supply for PNOC-AFC’s planned 700,000 hectares jatropha plantation all over the country.

In a study entitled Biodiesel 2020: A Global Market Survey, it states that “the global market for biodiesel is poised for explosive growth in the next ten years.”

Currently, Europe represents 90% of global biodiesel consumption and production, but the US is now ramping up production at a faster rate. Brazil, however is expected to surpass US and European production by the year 2015.”

The International Energy Agency (IEA) in its 5-year outlook report, estimates that the world biofuel production will nearly double in 2011 to 1.2 million barrerls per day from the 2005 level of 650,000 barrels.

The report also said that Brazil, the US and European Union will account for the biggest share of biofuel production increases; and, that Malaysia, the Philippines and Thailand are looking at Europe and the US as potential biofuel export markets.

With the ever increasing interest in biodiesel fuels, we may one day get used to the idea that fuel for our vehicles was harvested from our local plantations, instead of using imported oil from fossil fuel producing countries.(S)

Wednesday, May 30, 2007

Sawali Volume II Issue 2 June 2007




For free suscription, e-mail sawalinews@yahoo.com.ph




Personal Care Products for Men - - Big Business Potential




The global consumption of personal care and beauty products, from period 1990-2004 is on the rise at a constant rate. Experts and analysts attribute this fact to modern men who realize, simultaneous with fitness consciousness, the need to look good on their outward appearance, and that includes the skin, hair and nails.

The Industry

Indeed, the new concept of good grooming is taking itself on a higher level.

The rugged John Wayne days when men scrubbed their faces with deodorant soap and viewed gray hair and wrinkles as a badge of honor are slowly fading.

In 2005 international market analyst Euromonitor placed US men’s toiletries market such as hair color, skin moisturizer, and tooth whitener at USD3.6 billion.

Men’s Health Magazine reported a 1996 study of DYG Inc, a global trend research firm, saying 20% of American men get manicures and pedicures, 18% use skin treatments such as masks or mud packs, and 10% enjoy professional facials.

Psychology Today in its November 1996 issue reported a poll by Roper Starch Worldwide showing 6% of men actually use traditionally female products as bronzers and foundation to create the illusion of a youthful appearance.

And each year the number is even getting bigger.

Background

In the Philippines, an independent research team, the Marketing Research Exponent, was commissioned to conduct a study to provide vital information that affirms this trend in the local setting.

The research is particularly interested in the opinions of male consumers to identify wide range of product mix and services sold in common outlets and stores.

The research team used descriptive-survey approach utilizing survey questionnaire as the main instrument in gathering data.

It conducted informal interview and solicited other vital information that provided insights on the profile of Filipino male consumers.

Vanity, thy name is Man?

In an electronic survey conducted by the group, stunning figures are manifested affirming the ripeness of the Philippine market for these products.

99% of the respondents revealed that they (Filipino men) use shampoo, hair conditioners, hot oil products, facial cleansing creams, toners, facial moisturizers, body lotion, specialized soaps and other health products. In fact, 84% of them said they use such products as part of their daily routine while 9% and 7% use them only on social events and only as needed, respectively.

Significantly, 60% of these men directly purchase products for themselves which shows a healthy attitude towards the so-called "male vanity". 26%, however, said they requested others to purchase them for their own use. This figure manifests the persistent cultural macho image in the Philippines. But the study says that campaign and education will eventually solve this problem.

The study also shows the profile of the buying market: 54% are single male, while 44% are married. Meanwhile, 57% belongs to 18-30 years age bracket, 19% to 31-40 years old. Another 19% belongs to 41-50 years age, and the remaining 5% are 51 years old and above.

Discussion

In coming up with business that directly affects the male market, Euromonitor’s advice should be the guiding principle. "Men don’t know what they want until you give it to them. But the good thing is they are responding positively to any attempts to build relationship."

In the same manner, men’s brewing interest for personal grooming requires bold actions. Steps must be done in order to have a share of the experience of its strong sales growth.

This development spells good news to entrepreneurs who eye the beauty & toiletries sector. This is a segment that’s totally evolving before our eyes.

Amidst ‘Pretty Boy’ Mindset

In the Philippines, since the launch of new men’s grooming product ranges "led by Beiersdorf AGs Nivea brand", a previously uncharted territory of male lifestyle and vanity has been tapped making men major consumers since 2004.

But while it is undeniable that they are on the bloom, there is a corresponding downside to it all. And it is the lack of Filipino entrepreneurs’ interest to take a piece of the pie.

While we see multinational and known brands on the upswing in their respective charts even in our own territory, local counterparts are still adamant in their decisions to serve the needs of this market.

This is despite the fact among Asian men, Filipinos rank first in their openness in their embrace of good grooming habits and positive attitudes towards vanity.

The pretty boy mindset, as coined by Carole Sarthou, Managing Director of Synovate in the Philippines, among Filpinos is so strong and signals a powerful gist to some pretty good opportunities for marketers.

With 84% outranking other Asian counterparts, Filipinos’ regard to looks as so important and permeating in all their activities, make them the most suitable for these products.

It is hoped by Marketing Research Exponent that by discovering these facts and presenting them, people with entrepreneural inclination will open their mind to a host of possibilities, and will pave the way for the discovery of fortune in Philippine male vanity. (S)

Vacation takes another meaning

After a year of work abroad and prolonged homesickness, it is a must for one to hold back, come home, and loosen up for a while.

With all the demands of work becoming too competitive and the thought of re-integrating back at the home country after the touted period, vacation takes another meaning for all balikbayans and OFWs.

I just took mine last April, and what an exhilarating relief to see and be with families and old friends! Spending quality time together, while building dreams has never been so much fun and inspiring.

I still don’t understand people who keep on deferring their vacations, converting the-once-a-year chance to cash instead.

Labor laws around the world are unanimous in giving this little generosity to all employees. Employers know that giving their workers time for themselves as short as 30 days in a year is actually good for the business. It promotes productivity and boosts morale.

On the part of the employees, it keeps them healthy & stress-free, and maintains their sanity to say the least.

If one is really bent on hitting a mark in the Philippine business, then it is a necessity to come home every so often.

Listening or watching developments about the economy over the news channels will always be subsidiary to the first-hand information one gets from actually stepping on Philippine soil.

One needs to have a feel of the country’s environment to be able to tell what business he intends to build in the future.

Vacation then should be done as often as possible simultaneous with the idea of taking a break from work and the intent of conducting personal survey of the country’s business landscape.

Otherwise, come home and visit if only to help propel the ever promising tourism of the country.
Besides, basking in the sun and sand remains the best on that side of the earth.

There, a paradise still awaits.

Building themed resorts is the key for industry growth


Blessed with good climate and abundant natural resources, resorts in the Philippines are never lacking. In fact, in most key places in the country, we can find one offering its own unique solace and comfort.

But looking around the country, we may come to an observation that there are a lot of rooms for more, at least geographically.

So the question is with all these resorts vying attention of the general public, can there be potential for resort industry to grow even bigger in terms of profitability?
The answer is yes, but the projected business has to focus more on specific target market, thus themed resorts.

A spa resort is an example of a specific target market. People who frequent the place has one definite thought in mind, that is to relax and have good treatment.

There are a lot of other themes a probable resort entrepreneur can target as market.

The thought of nude beach sizzles one to pack his bag and hit the road. Way back in the 70’s we heard of then bold star Alona Alegre swimming nude in certain beach in Quezon Province. For a time, that resort became a hub of society’s liberal minds baring their brazen bods as a form of self-expression.

Of course, it has a short-lived span having been closed to public on the ground of immorality. But hey, that was in the 70’s.

Another good investment to focus is on senior citizens. A population that has unique needs and requires special facilities. Now that they are in full-bloom and with relatively good retirement benefits, this is one good probable theme.

We also have to lay our eyes on the gay population as well. This is a very special group because of their dedication to break barriers in terms of culture. Moreover, they have the purchasing power. And their interests vary from fashion to sports.

Ultimately the key for a resort to succeed lies in its ability to address the needs of specific target market. Creativity should always be employed in coming up with theme resort.

And of course, interest will play a great deal in managing one. (S)

Making Money Online

The promise of earning money without ever having to leave your home or the thought of receiving extra dollars while doing your present job sounds too good to be true. But the sound reverberates throughout the net, and it’s getting loud.

Blogging-for-dollars phenomenon is only in its infancy, but blog ad spending is already amassing quite a figure in number of dollars. As forecasted by industry experts, web advertising will grow by 50 percent to $23.6 billion in 2010, and it is certain that more and more ad dollars will land on blogs.

The monetization of blogging can trace its roots to late 2002, when Google created a revolutionary system that allowed anyone with a website to run ads. The technology, called AdSense, matched ads with a site’s content. Each time a visitor clicked on a linked ad, the site’s owner got paid (a model now referred to as ‘cost-per-click’ advertising).

A blog, for the information of the newbies, is a website where entries are written in chronological order and displayed in reverse chronological order (Wikkipedia).

An abrupt of the words Web log, a blog provides commentary or news on a particular subject and at times, functions as personal online diaries.

A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.

Because of its popularity, advertisers saw the potential of blogs to bring message across target market. This in turn gives way for bloggers (people who maintain blogs) to profit with no need for big sales forces that magazines, newspapers, and other traditional media employ.
While it is true that blogging requires no financial capital outlay, it is never an easy job. Creativity plays a big part since the site has to employ gimmicks to ensure traffic. So the only (perhaps) thing a-blogger-would-be may spend is time. In fact, a lot it. A blogger invests hours writing or coming up with interesting stuffs to ensure the success of that business.

But this is only natural. After all there is no known business without having to invest, at least one thing. (S)

Thursday, January 11, 2007

Easy to Start Business in the Philippines

Top entrepreneurs Tito Jose of Brothers Burger, Christopher Tan of Ideal Minds Corporation and Eugenio‘Jean’ Gonzales of MTC Academy are unanimous in concluding that it is relatively easier to start a business in the Philippines compared to other countries.
Tan, hailed from Canada, said that it is less restrictive in Manila. He claims that it is the lack of self-esteem that hinders Pinoys to even try.
Gonzales says Philippines is the “easiest place in the world to start a business.” For a very small capital, anyone could easily try to make it on his own.
Jose started his business with an initial investment of P250,000 only (Almost US$4800). He admited that the business was quite chaotic at first. But now, Brothers Burger boasts of more than 10 branches nationwide requiring a General Manager coming from an international company who improves the business workflow.
Tan of Ideal Minds, however describes how he had an idea for television show. He approached some friends working at the media and convinced them to help him out. He was also able to get a video-editing shop to support his projects on very good terms (edit now, pay one year later). Lacking only a camera, he got one using a credit card. Then, as they say, the rest is history.
Chris says entrepreneurs simply have to be prepared. When he started, he had some partners with him. They left after seeing that they were losing money in the first six months. To him, the financial drain was really expected. Luckily, he persevered.
Now, Ideal Minds is one of the few small media production groups with primetime shows producing side by side with media giants such as ABS-CBN and GMA.
Jean Gonzales of MTC Academy recalls how he started off with only P68,000 by having a small software development firm. Now, he is keen on getting a larger share of the US$23 billion Medical Transcription business.
As insights, Gonzales revealed that there is a Three Billion per year requirement for medical transcriptions. And his company has only touched the tip of the iceberg.
MTC Academy now has 23 locations in the country. (S)

Personal care & beauty products for men

Recent development paint a very endearing portrait of the male healthy and beauty care shopper.
This is a relief to the many discount chains and deep discount drug stores that thought they had only one shopper: women. These women certainly have the shopping savvy, but their male counterparts are quickly gaining ground.
Numbers cannot deny it: look at your local groceries, and you will find a long line of products for men; Gillette & Schick, the industry leader in shaving products spurred sales increase for the past several years; and, Aqua Velva, Brut33 and Old Spice try to catch up in terms of younger male shoppers.
In 2004, the estimated spending on men’s grooming products amounted to $14 billion, and the market researchers predict that it will continue to grow.
But can this development be translated in Philippine setting?
A group of Pinoys working abroad is presently conducting a study looking into this possibility. It contracted the services of equipped individuals based in the country to make the feasibility.
The study looks into different elements that affect the spending behavior of the Filipino male, and most specially trying to find out if the economy is riding with the global trend. And at the early stage of the study, the picture seems rosy.
The business plan is next in line.
But the study admits big risks in terms of marketing the products considering the “macho culture” prevalent among Pinoy males, and of course, the issue of spending capability of Pinoys in the Philippines in general.
A big chunk of capital is needed to really put things rolling. And the group is inviting collaborators and investors. OFWs are most welcome as this is one source of probable great investments.
If you are interested and want to be updated on this study,


Telephone +966 561503985.

Fax: +966 2 6791309 - Attention: Manny Garcia (S)

On the Way to Become A Global Retirement Haven

The Philippine Retirement Industry (PRI) or the PRI, a newly formed non-stock non-profit private counterpart of the Philippine Retirement Agency believes that affordability is one of the key issues that attract retirees to consider retiring in a specific location abroad.
These savings free up much of the retiree’s financial resources for more of life’s pleasures. For them improved quality of life and embarking on “new adventures” is now a viable option.
Declared as the flagship project by the government, the retirement industry is set to get a million retirees per annum by 2015, the care of which will employ four million Filipinos and produce $44 million annual revenues.
While all these are being done, private sectors are busy promoting and selling facilities. One of which is Mango Grove Nature Park Resort which opens its doors to Pinoys abroad who look for possible investments.
Located at the northern part of the Philippines, Mango Grove is a farm venture with resort and lodging facilities.
It provides opportunity for investors to fill out the need for infrastructures by developing Mango Grove as retirees’ village.
But investing in Mango Grove is different from other farm estates, according to its President, Mr. Jean Arandez Paguio, in the sense that it is possible for investors to earn not just from farmlot products but also from vacation house and shares of stock as well.
By April of 2007, PRI will officially announce to the whole world the opening of Philippine doors to all retirees.
Mangro Grove, as an affiliate of PRI, will be one of the retirement destinations in the country. Thus an investment therein is a sure fire asset investment. (S)

Tourism Key to Bring Wealth to Poor Countries - UN Report

New York, September 27, 2006 4:00PM - Marking Word Tourism Day, the United Nations highlighted the major role of the industry plays in combating poverty in developing countries.
“Tourism is now well recognized as one of the key ways to bring wealth experience from the richest to the poorest countries,” UN World Tourism Organization (UNWTO) Secretary General Francesco Frangialli said in a message.
The UNWTO, a 150-member special UN agency that acts as a global forum for tourism policy issues and serves as practical source of tourism know-how, released an e-booklet on its website underlining tourism’s multifaceted role in promoting development.
The organization recognizes the role of tourism in establishing contacts, recognizing diversity and practicing tolerance.
It notes that the industry is bigger than cars, agriculture or electronics; that it generates $800 billion a year in international tourist spending – a sum that will more than double by 2020; and that it creates millions of jobs.
In the Philippines, tourism generated US$1,990.81 million revenues in 2005, a 30.7% mark up growth from previous year showing that the industry is a major contributor to the growth of the Philippine economy.
This increase according to Tourism Secretary Joseph Ace Durano is due to the 20.1% growth of visitor’s arrival from 2003.
Time and again, it has been said by people who have been in and around the country, that the Philippines is equipped to take on the challenge.
We have one of the best tourist destinations from paradise-like clubs and beaches to wild-life sanctuaries.
Filipinos are very warm and have diverse cultural orientations. Ability to speak English is also an added advantage.
More importantly, Philippines has more than 8 millions ambassadors spread across the globe ready to promote the country by word of mouth.
All the government has to do is come up with a concrete program to effect all these. (S)

A Beginner's Mind

Sweating out or trying to be in shape by doing cardio-vascular workout or maintaining a sport is I think the best form of releasing stress, and an effective means of achieving productive time.
But being busy at times and could not afford to visit my local gym, what I do instead is read Mr. John Berardi’s (www.t-mag.com). The most important advice this fitness guru gave is that achieving fitness is as important as maintaining a beginner’s mind.
Most of us take fitness at a back seat. If you are working and really busy, Berardi says this is ok. However, he cautions not to lose the attitude. Being fit and achieving muscles is a process. It starts with step-by-step toning before your body is conditioned to accomplish anything.
But unlike watching movie where you can take off from where you left, in fitness, you will have to go back and repeat the whole process should you decide to stop for a while.
This is where the principle of a beginner’s mind applies. It is that character that teaches not get tired of doing cycles; of willingness to undergo process, otherwise all efforts initiated will all be wasted.
But the principle of beginner’s mind is not limited to fitness. In fact, I find it most applicable to us, Pinoys abroad:
To those who had sad experience in our country, it teaches us not to be afraid and face our fears;
To those who failed and surrendered to the nation’s battles, it equips us and encourages us to take chances once again;
And to those who have given up being Filipino, it lets us focus on our being, and asks us whether we can really escape who we really are, and the fact lying out there that nobody can help us but ourselves.
A beginner’s mind is one of the most profound way of learning anything. It is emptying our cups of preconceived ideas and getting rid of “been there, done that” attitude.
By developing and applying the principle of beginner’s mind in our lives, we will learn not to dream in vain, and always ready to move on our way to success.

Monday, January 08, 2007

Filipino MD picks life as nurse in U.S.

I got the story from an e-mail. This is something worth pondering... a harsh reality for us Filipinos that cuts both ways. But if we truly reflect, we can really say that we cannot and should not attribute progress to mere going abroad where we think the grass is always greener. There are consequences, and oftentimes, the ending is monstrous. Truly, reality bites. - Ed

_____________


Filipino MD picks life as nurse in U.S.
Updated 1/7/2007 4:56 AM ET
By Adam Geller, Associated Press


NEW YORK — The hospital lobby is a blur of surgical scrubs as a shift-change approaches. But when Elmer Jacinto slips in early in pressed whites and sneakers, he draws barely a glance from the guard behind the security desk.
It's 2:15 p.m. and soon he'll begin preparing IV drips and checking temperatures, tasks assigned to an entry-level nurse. "So much to learn," says the self-deprecating bachelor with the lilting accent. Except for the fact that he's one of only two male nurses on the floor at St. Vincent's Midtown Hospital, he's just one of the girls, co-workers say.
Well, here anyway.
But a world away, in his native Philippines, Jacinto remains at the center of a roiling controversy — a sellout to his critics, a paragon of hard work and admirable ambition to his supporters.
Once upon a time, Elmer Jacinto was his nation's most promising young doctor. But doctors in the Philippines are not well paid, and so he boarded a plane to America.
To make more money. To become ... a nurse.
It hasn't worked out exactly as he had expected. Life in New York has proved exhausting and full of unforeseen pitfalls. And back home, many of his countrymen still find his choice a difficult one to accept, because the parable of Elmer Jacinto raises grim doubts about their future.
"Jacinto encapsulates perfectly the country's fundamental question today," one Filipino newspaper columnist opined. "Namely, why should anyone want to stay in it?"
When Elmer Jacinto graduated high school, the island of Basilan offered limited choices.
On Basilan, where dusty farming towns press up against thick tropical jungle, electricity is a sometimes event. Telephone lines deposit calls at dead-ends. Both problems are blamed on the Abu Sayyaf, a Muslim extremist group with an outsized reputation for violence.
So when Jacinto sat down with his father, a school teacher, on a spring night eight years ago to parse his prospects in the glow of kerosene, they set aside talk of dreams to examine reality.
"There is money in nursing," the older man counseled.
Jacinto finished at the top of a nursing school class of 250, and found work at the local hospital before leaving for a better-paying job in the city. In hindsight, the move seemed fated. Not long after, Abu Sayyaf guerrillas stormed the hospital, taking nurses as hostages. One of Jacinto's former co-workers was killed during a shootout with Filipino soldiers.
But in Manila, Jacinto pushed ahead, soon enrolling in medical school. For the second time, he rose to the top of his class, then joined 1,800 other aspiring doctors from around the country to take the national medical exam.
When the scores were released, Our Lady of Fatima University proudly hung a banner over its doorway to herald the results. Its valedictorian, Elmer Jacinto, was the No. 1 young doctor in the nation.
Jacinto, though, was already making other plans. His parents deserved more than even a doctor could give them. In a world where jobs and workers are shifted back and forth across borders like game pieces, he would play his hand — setting aside the goal of becoming a neurologist to work as a nurse in America for far greater pay.
His choice should not have been a surprise. Nearly a million Filipinos take jobs abroad each year, making them some of the world's most mobile workers. Some of the most successful are nurses, drawn to the U.S. and other wealthy nations with a ravenous demand for health care and not enough skilled labor to meet it.
But now the Philippines was bleeding doctors.
"Before, we just branded it as a brain drain. But I label it now as a brain hemorrhage," says Dr. Jaime Galvez Tan, a former minister of health.
He estimates that in the last five years, 9,000 Filipino doctors — out of about 56,000 — have retrained as nurses, and 5,000 have since gone abroad. The result? Some rural hospitals have few, if any, doctors and nurses. And care suffers.
Doctors leave because of political unrest and economic malaise, but money is a major factor. A nurse in the Philippines makes $150 to $250 a month; doctors make $300 to $800. But the average registered nurse in the U.S. earns $4,000 a month. Is it any wonder a doctor might leave?
The decision, though, remains intensely personal and sometimes embarrassing, and as an issue, it had generated limited attention — that is, until Jacinto made his choice and set out to explain himself to a nation of 84 million people.
In early 2004, Jacinto quietly began telling others of his plans.
"Even before he announced his decision, we already felt it was coming," says Reynaldo Olazo, dean of medicine at Fatima. "It was I who brought it up because I could see his embarrassed smile."
But Jacinto's decision drew little notice until a friend suggested he talk with a reporter at one of the country's largest newspapers.
Jacinto, now 31, seems an unlikely candidate to stir controversy. With a toothy grin and somewhat large head, he has a boyish air. In conversation, he is reluctant to tout himself.
"Mister is fine," asked how he prefers to be addressed. "Here I am not a doctor."
Jacinto says the newspaper made him the face of an issue — the "doctor-topnotcher" who ignored the nation's interests for his own.
But he acknowledges wanting to draw attention to the shaky economic status of health care workers as an issue policymakers had too long ignored.
"Patriotism is a two-way process," he recalls thinking. "It's not only you as a citizen. It's also about the government that should also give you work, or something for yourself, to be able to live a dignified life."
His decision struck a nerve — and it was raw.
Jacinto's story "was like a slap in the face," Tan says. "Even ordinary people that I would meet, it was like, 'Hey, what has happened to our country?'"
The front-page story in the Philippine Daily Inquirer drew a torrent of letters. On the radio — the main source of news for many rural Filipinos — talk-show hosts picked over his decision.
"Deplorable ambition," one newspaper proclaimed.
"Is our government partly to blame for this exodus?" the Philippine Journal of Internal Medicine asked.
By the time Jacinto stepped to a podium two weeks later to take the doctor's oath, his private decision was public property.
"We cannot begrudge you, but only appeal to you to stay," a leading politician, Sen. Aquilino Pimentel Jr. said in a speech to Jacinto and nearly 950 other new doctors.
A fellow doctor, Willie Ong, got to thinking. Ong had been studying a story from the Old Testament. "To your descendants I have given this land," the passage read, recounting the promise made between God and the Israelites.
Ong was inspired. He wrote a "doctor's covenant," then convinced 1,800 physicians at a national convention to sign it, pledging to remain in the country for three years.
But another 2,200 turned him down.
So last year, Ong started the Movement of Idealistic and Nationalistic Doctors, or MIND, campaigning at medical schools to convince doctors to stay even before they became doctors.
Filipino lawmakers, too, found their way to the issue.
"There are dark consequences if we do not do something to mitigate a crisis," the president of the Philippine Nurses Association told lawmakers who called a hearing on health worker migration in the fall of 2004.
Lawmakers proposed requiring all new nurses to serve in the Philippines for two to three years before being allowed to work overseas. But critics say it will penalize poor families counting on money their children could earn as nurses abroad.
The question now is whether changes embraced by U.S. lawmakers will speed the exodus.
When the Senate approved an immigration overhaul last summer, it included a measure allowing an unlimited number of foreign nurses to enter the country. If that change becomes law, "the Philippine health care system will bleed to death," Tan says.
Either way, the debate comes too late to sway Jacinto. By the time U.S. lawmakers took up the issue, he'd already arrived.
On a Friday night in November 2005, a China Airlines jet touched down at New York's John F. Kennedy International Airport after an 18-hour journey. Twenty newly minted nurses — including one Elmer Reyes Jacinto — walked down the gangway, and a recruiter from a chain of nursing homes stepped forward to meet them.
Jacinto and seven others were sent to Avalon Gardens, a facility in Smithtown, N.Y., a leafy Long Island suburb about 50 miles from Manhattan.
"Nursing is a Team Effort," cheers a sign hanging outside that pictures stick figures hand-in-hand atop a globe.
For Jacinto, this new world was exciting, but alien.
The air was sharp, the ground was brittle. He and his roommates were the only people who seemed to walk anywhere in a land where most everyone moved by car. The nurses felt drivers staring at them as they walked along Route 25 carrying groceries.
But the jarring adjustment was minor compared with problems that over time became increasingly troubling, he and other nurses allege. Their account is strongly disputed by the nursing home operator and its sister recruitment agency, which have accused the nurses of abandoning patients who require constant care.
The new employer, which had promised two months free housing, assigned eight nurses to a small, dingy home — a tight fit with three bedrooms and a single bathroom that did not always work. Jacinto and another man slept on pullout couches in the living room.
The home — a one-story bungalow large enough for a small family — still houses newly arrived nurses and their families.
On a recent visit by a reporter, it was home to eight people, including three children, after two nurses had moved out. The kitchen sink was clogged shut and was draining out the window. Lights in the kitchen did not work. A rat scurried across the driveway.
After a few weeks of doing clerical work, Jacinto and the other nurses say they were assigned to nursing duties but paid less than promised. Some say they were shortchanged in other ways, including not being paid for night work or given promised insurance.
By early spring, the nurses had had enough. Their employer, who contends they were always treated fairly, says many nurses walked out without giving notice, endangering patients.
What's clear is that on April 7, Jacinto and 10 others together tendered resignation letters. In all, 26 nurses quit, including five trained as doctors.
Not even five months had passed since Jacinto, briefly the most famous doctor in the Philippines, had arrived in the United States. Now he was anonymous — and out of a job.
This fall, Jacinto's face returned to front pages at home, the central character in a revised morality tale about a trap set by naive expectations.
"The grass outside the Philippines is not always greener," the Inquirer reported, detailing charges and countercharges between the nurses and the nursing home recruiter.
Jacinto and the other nurses are out of work and running out of money, Filipino newspaper readers were told. Worse, they are living in abandoned, leaking houses, at the end of dark city alleys, stories said.
"They have found out for themselves that the honeyed words they had relied upon were laced with large doses of bitter circumstances when they disembarked on the shores of the promised land," Pimentel told fellow lawmakers in a speech on the floor of the Filipino Senate.
But Jacinto, himself, is missing from the discussion. He has grown weary of explaining himself.
On a recent afternoon, he leads the way through the streets of New York's Elmhurst neighborhood to a table at the Fay Dah Chinese bakery, where one counter serves bubble tea and another advertises international money transfers in Mandarin, Malay and Tagalog.
"I feel I belong here," he says, gesturing to sidewalks filled with people pulling laundry carts and talking on cellphones. "Look, Asians. Lots of Asians."
It took just weeks for the rebellious nurses to find work, he says, thanks to an insatiable health care labor market. He and three others nurses have settled into a spare, but spotless walk-up apartment a few blocks away, a plastic American flag planted next to the bushes out front. The nurses share meals under a print of "The Last Supper" and watch Filipino news on a big-screen TV.
And once a month, Jacinto walks to the bakery and wires $500 to his parents back in Basilan.
Jacinto does not pretend everything has gone smoothly.
He is uneasy that his hospital treats people with AIDS; in the Philippines, they would be quarantined to a few hospitals, he says. He finds it jarring that after months of taking the subway to work in Manhattan — "a jungle of buildings" — he never sees anyone but strangers.
And, after the struggles of the past year, he is so tired that he now thinks he may remain a nurse rather than pursue his dream of becoming a doctor in the United States. He may soon be looking for a job again — New York's drive to cut health care costs has targeted his hospital for closing.
Still, Jacinto says he is finding a place for himself — and a sense of peace.
Back home, the expectation is "that you should become the model Filipino, doing it for your country. I want something for myself," Jacinto says. "I want to move on."
He knows some in his homeland still judge him.
Well, he says, let them talk.