Recent development paint a very endearing portrait of the male healthy and beauty care shopper.
This is a relief to the many discount chains and deep discount drug stores that thought they had only one shopper: women. These women certainly have the shopping savvy, but their male counterparts are quickly gaining ground.
Numbers cannot deny it: look at your local groceries, and you will find a long line of products for men; Gillette & Schick, the industry leader in shaving products spurred sales increase for the past several years; and, Aqua Velva, Brut33 and Old Spice try to catch up in terms of younger male shoppers.
In 2004, the estimated spending on men’s grooming products amounted to $14 billion, and the market researchers predict that it will continue to grow.
But can this development be translated in Philippine setting?
A group of Pinoys working abroad is presently conducting a study looking into this possibility. It contracted the services of equipped individuals based in the country to make the feasibility.
The study looks into different elements that affect the spending behavior of the Filipino male, and most specially trying to find out if the economy is riding with the global trend. And at the early stage of the study, the picture seems rosy.
The business plan is next in line.
But the study admits big risks in terms of marketing the products considering the “macho culture” prevalent among Pinoy males, and of course, the issue of spending capability of Pinoys in the Philippines in general.
A big chunk of capital is needed to really put things rolling. And the group is inviting collaborators and investors. OFWs are most welcome as this is one source of probable great investments.
If you are interested and want to be updated on this study,
This is a relief to the many discount chains and deep discount drug stores that thought they had only one shopper: women. These women certainly have the shopping savvy, but their male counterparts are quickly gaining ground.Numbers cannot deny it: look at your local groceries, and you will find a long line of products for men; Gillette & Schick, the industry leader in shaving products spurred sales increase for the past several years; and, Aqua Velva, Brut33 and Old Spice try to catch up in terms of younger male shoppers.
In 2004, the estimated spending on men’s grooming products amounted to $14 billion, and the market researchers predict that it will continue to grow.
But can this development be translated in Philippine setting?
A group of Pinoys working abroad is presently conducting a study looking into this possibility. It contracted the services of equipped individuals based in the country to make the feasibility.
The study looks into different elements that affect the spending behavior of the Filipino male, and most specially trying to find out if the economy is riding with the global trend. And at the early stage of the study, the picture seems rosy.
The business plan is next in line.
But the study admits big risks in terms of marketing the products considering the “macho culture” prevalent among Pinoy males, and of course, the issue of spending capability of Pinoys in the Philippines in general.
A big chunk of capital is needed to really put things rolling. And the group is inviting collaborators and investors. OFWs are most welcome as this is one source of probable great investments.
If you are interested and want to be updated on this study,
E-mail: ask_manny@yahoo.com
Telephone +966 561503985.
Fax: +966 2 6791309 - Attention: Manny Garcia (S)
2 comments:
Great blogs buddy! Congratulations. I`m very much impressed with your journals. You are one of the few members here who writes blogs responsibly and most of all with sense and informative. Compared to others .More power.....God bless us..
thanks ruelle! glad you liked it.
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