Blessed with good climate and abundant natural resources, resorts in the Philippines are never lacking. In fact, in most key places in the country, we can find one offering its own unique solace and comfort.
But looking around the country, we may come to an observation that there are a lot of rooms for more, at least geographically.
So the question is with all these resorts vying attention of the general public, can there be potential for resort industry to grow even bigger in terms of profitability?
The answer is yes, but the projected business has to focus more on specific target market, thus themed resorts.
A spa resort is an example of a specific target market. People who frequent the place has one definite thought in mind, that is to relax and have good treatment.
There are a lot of other themes a probable resort entrepreneur can target as market.
The thought of nude beach sizzles one to pack his bag and hit the road. Way back in the 70’s we heard of then bold star Alona Alegre swimming nude in certain beach in Quezon Province. For a time, that resort became a hub of society’s liberal minds baring their brazen bods as a form of self-expression.
Of course, it has a short-lived span having been closed to public on the ground of immorality. But hey, that was in the 70’s.
Another good investment to focus is on senior citizens. A population that has unique needs and requires special facilities. Now that they are in full-bloom and with relatively good retirement benefits, this is one good probable theme.
We also have to lay our eyes on the gay population as well. This is a very special group because of their dedication to break barriers in terms of culture. Moreover, they have the purchasing power. And their interests vary from fashion to sports.
Ultimately the key for a resort to succeed lies in its ability to address the needs of specific target market. Creativity should always be employed in coming up with theme resort.
And of course, interest will play a great deal in managing one. (S)
But looking around the country, we may come to an observation that there are a lot of rooms for more, at least geographically.
So the question is with all these resorts vying attention of the general public, can there be potential for resort industry to grow even bigger in terms of profitability?
The answer is yes, but the projected business has to focus more on specific target market, thus themed resorts.
A spa resort is an example of a specific target market. People who frequent the place has one definite thought in mind, that is to relax and have good treatment.
There are a lot of other themes a probable resort entrepreneur can target as market.
The thought of nude beach sizzles one to pack his bag and hit the road. Way back in the 70’s we heard of then bold star Alona Alegre swimming nude in certain beach in Quezon Province. For a time, that resort became a hub of society’s liberal minds baring their brazen bods as a form of self-expression.
Of course, it has a short-lived span having been closed to public on the ground of immorality. But hey, that was in the 70’s.
Another good investment to focus is on senior citizens. A population that has unique needs and requires special facilities. Now that they are in full-bloom and with relatively good retirement benefits, this is one good probable theme.
We also have to lay our eyes on the gay population as well. This is a very special group because of their dedication to break barriers in terms of culture. Moreover, they have the purchasing power. And their interests vary from fashion to sports.
Ultimately the key for a resort to succeed lies in its ability to address the needs of specific target market. Creativity should always be employed in coming up with theme resort.
And of course, interest will play a great deal in managing one. (S)
No comments:
Post a Comment